top of page

Hello World!

My name is Belle Han

🎓 Acumen Marketer: At the heart of my journey lies a blend of Eastern wisdom and Western innovation. With a Bachelor’s in Communication and a Master's in Marketing Analytics, I navigate the complex world of consumer insights with an analytical yet creative approach. My quest for knowledge took me from the bustling streets of Shanghai to the innovative hubs of Los Angeles, crafting a storyteller adept at weaving data into compelling brand narratives.

📊 Data- Driven Strategy Artist: My professional canvas spans diverse industries – from the vibrant world of new media to the esteemed financial corridors and the dynamic marketing spheres of e-commerce. Each role was a stroke of experience, painting my expertise in driving growth through data-driven strategies and creative marketing solutions.

🌏 Global Visionary Leader: My roots in Taipei stretch across oceans to the multicultural landscapes of the US, enriching my palette with fluency in multiple languages and a deep appreciation for global diversity. Leadership roles within student associations and collaborative projects have honed my ability to inspire, lead, and innovate amidst a kaleidoscope of cultures and ideas.

IMG_0322 copy.jpg

Experience

December 1998 - August 2017

September 2017 - June 2021

June 2019 - December 2019

January 2020 - June 2020

November 2020 - January 2021

March 2021 - July 2021

October  2021 - March 2022

April  2022 - April 2023

May 2023 - May 2024

Born and raised in Taipei, I spent my formative years nestled in the vibrant bustle of the city. Occasional visits to my grandparents in Vancouver kindled a curiosity and longing for the world beyond. Throughout my life, I've often assumed the role of a leader within my community. In high school, my leadership skills were recognized and celebrated as I was elected Vice President of the student council through a school-wide election, adding a wealth of color and experience to my student life.

Shanghai Jiao Tong University –  Bachelor of Literature in Communication

PR Intern @ McCann World Group

Exchange Programme Bachelor Communication @  University of Amsterdam

E-Commerce/ Media Intern  @  China Times Group 

Marketing Intern @ Shopee

Premier Relationship Associate @ HSBC

New Media Operations Specialist/ Poker Team Member  @  Big Shark Poker Club 

University of Southern California –   Master of Science in Marketing Analytics

Three Fun Facts

Poker Player

IMG_1147.jpg
IMG_1146.JPG

70 Tournaments, 6 Championships

Dedicated Foodie

0A2F39F6-C24C-4C29-B946-77CB315F1DC3.jpg
IMG_0765.JPG

68 Saved Lists and 1145 Saved places

covered 20 Countries in Google Maps

World Traveler

3 Continents, 10 Countries, 31 Cities

IMG_1149.HEIC
IMG_1148.HEIC
34B11C61-2592-49FB-B717-302084CA628C.jpg
IMG_2317.JPG

Projects

Divided into Marketing and Analytics domains, showcase a curated collection of six distinctive projects that demonstrate a blend of creative strategy and data-driven insights. Each project represents a unique challenge and solution in areas ranging from consumer behavior analysis to campaign execution, highlighting my expertise in leveraging market data to drive successful marketing initiatives. These are testaments to my ability to transform complex market data into actionable business strategies, ensuring that each project not only meets but exceeds its intended goals.

bottom of page